HubSpot
No reviews yet
A free CRM that grows into a full marketing, sales and service hub, with AI agents built in.
Free CRM · from $20/mo
5 free tools
🎁Free Sales & Lead Gen AI tools we like
0 are completely free and 5 have a free plan with paid upgrades. Sorted by popularity.
← All Sales & Lead Gen tools, free and paidApollo
No reviews yet
A contact database and email sequencer rolled into one prospecting workspace.
Freemium🤝 Sales & Lead Gen
Free · from $49/mo
Copy.ai
No reviews yet
Build repeatable workflows that churn out sales emails, ad copy and outreach without starting from scratch.
Free plan · Pro $36/mo
Clay
No reviews yet
A spreadsheet-style workspace for researching leads and writing personal outreach at scale.
Free · from $149/mo
Lavender
No reviews yet
A friendly coach in your inbox that scores your sales emails and tells you how to make them land.
Free · Pro $27/mo
FAQ
What is the best sales & lead gen AI tool in 2026?+
Our shortlist: HubSpot (new, $20), Apollo (new, $49) and Copy.ai (new, $36).
Can I use a sales & lead gen AI tool for free?+
Absolutely — 5 tools here have a free plan. We’d start with HubSpot, Apollo and Copy.ai.
How much should I expect to pay for sales & lead gen software?+
Most paid plans sit around $36/month. The cheapest we list starts at $20, the priciest at $149.
Which sales & lead gen tools can developers build on?+
2 offer an API — handy if you want to plug them into your own product. Try Copy.ai and Lavender.