Jasper

If your team keeps rewriting AI drafts because they sound generic, Jasper is worth a look. It is built around the idea that a brand has a voice, and once you feed it your style guide, product details and a few sample pieces, the drafts start to sound a lot closer to something your own people would write.

We like how it moves from a single brief to a whole set of assets: blog posts, ad variations, emails and social copy can all come out of the same starting point. Templates help newcomers get going, while more experienced marketers will spend their time in the free-form editor.

It is a paid tool with no free plan, so it makes the most sense for teams producing content every week rather than someone who writes the occasional post.