Canva
The friendly all-round design app, now with AI helpers tucked into nearly every corner.
Free · Pro $15/mo
Writing & Content
Social media tools keep your feeds busy without eating your week. They suggest post ideas, adapt captions to each network, propose hashtags and line everything up in a calendar.
Before picking one, check which networks it supports, whether it handles video and carousels, and how clear its analytics are. Most have a free plan covering a few channels, with paid plans adding more brands, team members and deeper reporting.
The one most people reach for is Canva.
Budget-wise, paid plans start anywhere from $6 to $15 a month — most land around $10.50. Good news: 2 of the 3 let you start for free.
3 tools
The friendly all-round design app, now with AI helpers tucked into nearly every corner.
Free · Pro $15/mo
A calm, straightforward place to plan your social posts, with an AI helper for writing them.
Free · from $6/mo per channel
Feed it a podcast, video or blog and get back a stack of social posts that sound like your brand.
Contact for pricing
Our shortlist: Canva (new, $15), Buffer (new, $6) and Lately (new, free).
Absolutely — 2 tools here have a free plan. We’d start with Canva and Buffer.
Most paid plans sit around $10.50/month. The cheapest we list starts at $6, the priciest at $15.
2 offer an API — handy if you want to plug them into your own product. Try Canva and Lately.