5 alternatives
Apollo alternatives
Love the idea of Apollo but not quite sold? You’re in good company. We rounded up the 5 alternatives our editors and readers keep coming back to in 2026.
For context, Apollo costs Free · from $49/mo and suits small sales teams and founders who want data and outreach in one tool.
The short version: 4 of these let you start for free, and 3 cost less.
- 1
ClayFreemium
No reviews yetA spreadsheet-style workspace for researching leads and writing personal outreach at scale.
- ✓ works on 4 platforms
Apollo vs ClayFree · from $149/mo - 2
GongContact
No reviews yetRecords your sales calls and turns them into coaching tips and deal insights.
- ✓ mid-size and larger sales orgs serious about coaching and forecasting
Apollo vs GongContact for pricing - 3
HubSpotFreemium
No reviews yetA free CRM that grows into a full marketing, sales and service hub, with AI agents built in.
- ✓ cheaper (from $20)
- ✓ more people use it
Free CRM · from $20/mo - 4
Copy.aiFreemium
No reviews yetBuild repeatable workflows that churn out sales emails, ad copy and outreach without starting from scratch.
- ✓ cheaper (from $36)
- ✓ has an API
Free plan · Pro $36/mo - 5
LavenderFreemium
No reviews yetA friendly coach in your inbox that scores your sales emails and tells you how to make them land.
- ✓ cheaper (from $27)
- ✓ has an API
- ✓ works on 4 platforms
Free · Pro $27/mo
Apollo alternatives: FAQ
What’s a good alternative to Apollo?+
Start with Clay — it’s the closest match. Gong and HubSpot are great too, depending on your budget.
Is there a free tool like Apollo?+
Yes! HubSpot, Copy.ai and Clay won’t cost you anything to get started.
What’s cheaper than Apollo?+
If $49 feels steep, look at HubSpot ($20), Lavender ($27) and Copy.ai ($36).