Head to head

Apollo vs Clay

Apollo

No reviews yet

2 wins

Clay

No reviews yet

1 wins

Our verdict

In our side-by-side, Apollo edges it — it comes out on top in 2 of the 7 things we checked.

Money-wise, Apollo is the friendlier option ($49 vs $149).

Go with Apollo if you’re watching the budget and you prefer the crowd favourite.
Go with Clay if you hop between devices.

Apollo vs Clay: side by side

Criteria	Apollo	Clay
Pricing model	Freemium	Freemium
Starting price	$49 ✓	$149
Free plan	Yes	Yes
User rating	—	—
Reviews	0	0
API	No	No
Platforms	web, ios, android	web, ios, android, desktop ✓
Popularity	72k pts ✓	65k pts

Apollo features

✓ Searchable B2B contact and company database
✓ Email and phone enrichment for existing leads
✓ Multi-step outreach sequences with AI drafts
✓ Chrome extension for prospecting on the go

Best for

• Building targeted prospect lists by role and industry
• Enriching CRM records with missing contact details
• Running cold email sequences for outbound campaigns

Try Apollo ↗

Clay features

✓ Waterfall enrichment across 100+ data providers
✓ AI research agent that browses and summarizes
✓ Spreadsheet-style tables with formula columns
✓ Exports and syncs to CRMs and outreach tools

Best for

• Building niche lead lists with custom signals
• Writing personalized first lines for cold emails
• Cleaning and enriching messy account data

Try Clay ↗

FAQ

Should I use Apollo or Clay?+

We lean towards Apollo — it wins more of our checks. That said, Clay is the better fit for growth and revops folks who enjoy tinkering with data workflows.

Is Apollo cheaper than Clay?+

Yes — Apollo starts at $49, Clay at $149.

Do Apollo and Clay have free plans?+

Apollo: Free · from $49/mo. Clay: Free · from $149/mo.