8 alternatives
Clay alternatives
Love the idea of Clay but not quite sold? You’re in good company. We rounded up the 8 alternatives our editors and readers keep coming back to in 2026.
For context, Clay costs Free · from $149/mo and suits growth and revops folks who enjoy tinkering with data workflows.
The short version: 7 of these let you start for free, and 7 cost less.
- 1
ApolloFreemium
No reviews yetA contact database and email sequencer rolled into one prospecting workspace.
- ✓ cheaper (from $49)
- ✓ more people use it
Clay vs ApolloFree · from $49/mo - 2
GongContact
No reviews yetRecords your sales calls and turns them into coaching tips and deal insights.
- ✓ mid-size and larger sales orgs serious about coaching and forecasting
Clay vs GongContact for pricing - 3
HubSpotFreemium
No reviews yetA free CRM that grows into a full marketing, sales and service hub, with AI agents built in.
- ✓ cheaper (from $20)
- ✓ more people use it
Free CRM · from $20/mo - 4
ZapierFreemium
No reviews yetConnect the apps you already use and let automations, or AI agents, handle the busywork.
- ✓ cheaper (from $19.99)
- ✓ has an API
- ✓ more people use it
Free · from $19.99/mo - 5
n8nFreemium
No reviews yetWorkflow automation you can run on your own server, with AI building blocks ready to plug in.
- ✓ cheaper (from $24)
- ✓ has an API
- ✓ more people use it
Self-host free · Cloud from €24/mo - 6
Copy.aiFreemium
No reviews yetBuild repeatable workflows that churn out sales emails, ad copy and outreach without starting from scratch.
- ✓ cheaper (from $36)
- ✓ has an API
- ✓ more people use it
Free plan · Pro $36/mo - 7
MakeFreemium
No reviews yetDrag modules onto a canvas and watch data flow through even the most tangled workflows.
- ✓ cheaper (from $9)
- ✓ has an API
- ✓ more people use it
Free · from $9/mo - 8
LavenderFreemium
No reviews yetA friendly coach in your inbox that scores your sales emails and tells you how to make them land.
- ✓ cheaper (from $27)
- ✓ has an API
Free · Pro $27/mo
Clay alternatives: FAQ
What’s a good alternative to Clay?+
Start with Apollo — it’s the closest match. Gong and HubSpot are great too, depending on your budget.
Is there a free tool like Clay?+
Yes! Zapier, HubSpot and n8n won’t cost you anything to get started.
What’s cheaper than Clay?+
If $149 feels steep, look at Make ($9), Zapier ($19.99) and HubSpot ($20).