Head to head

Clay vs Gong

Clay

No reviews yet

4 wins

Gong

No reviews yet

0 wins

Our verdict

In our side-by-side, Clay edges it — it comes out on top in 4 of the 7 things we checked.

Money-wise, Clay is the friendlier option ($149 vs custom pricing).

Go with Clay if you’re watching the budget and you’d like to try before paying.
Go with Gong — ideal for mid-size and larger sales orgs serious about coaching and forecasting.

Clay vs Gong: side by side

Criteria	Clay	Gong
Pricing model	Freemium	Contact
Starting price	$149 ✓	custom pricing
Free plan	Yes ✓	No
User rating	—	—
Reviews	0	0
API	No	No
Platforms	web, ios, android, desktop ✓	web
Popularity	65k pts ✓	52k pts

Clay features

✓ Waterfall enrichment across 100+ data providers
✓ AI research agent that browses and summarizes
✓ Spreadsheet-style tables with formula columns
✓ Exports and syncs to CRMs and outreach tools

Best for

• Building niche lead lists with custom signals
• Writing personalized first lines for cold emails
• Cleaning and enriching messy account data

Try Clay ↗

Gong features

✓ Automatic call recording and transcription
✓ AI summaries with topics and next steps
✓ Deal tracking with risk warnings
✓ Coaching tools and talk-ratio analytics

Best for

• Coaching reps using real call moments
• Spotting at-risk deals before they slip
• Tracking how often competitors come up

Try Gong ↗

FAQ

Should I use Clay or Gong?+

We lean towards Clay — it wins more of our checks. That said, Gong is the better fit for mid-size and larger sales orgs serious about coaching and forecasting.

Is Clay cheaper than Gong?+

Yes — Clay starts at $149, Gong at custom pricing.

Do Clay and Gong have free plans?+

Clay: Free · from $149/mo. Gong: Contact for pricing.